DDL solution — daeunpark

Listen Smart Life
- building web

Listen Smart Life is an in-house venture by JoongAng Ilbo that has evolved over the past seven years.
As the team explored monetisation through paid content and built out a sustainable archive of materials, I helped design and shape its web experience with both usability and structure in mind.

BX design Campany Joongang-ilbo Motiongraphics UXUI Design

ㅇ

01 Dedicated RACE Tab
- Simplified User Journey

Previously, paid content was buried within the general content section.  We separated it into a dedicated tab, allowing users to easily rejoin a challenge or revisit related content.

This helped streamline the UX and improve content discoverability.

02 Purchase CTA Button
- Minimal Click Purchase Flow

03 JoongAng Ilbo
Promotion

By running a joint promotion with JoongAng Ilbo Plus, RACE secured a reliable acquisition channel based on the parent brand's credibility.
This acted as a UX strategy that offered a seamless onboarding path for new users through a familiar and trustworthy brand touchpoint.

01 Designing a Unified Content
Archiving Experience

Curated content was delivered based on user interest,
while syncing with YouTube for seamless access.

Previously scattered assets were centralised and
visually standardised to strengthen brand consistency.

Result

01.

+2,000 YouTube subscribers
after brand integration

Strengthened platform consistency
→ Increased conversion

02.

KPI achieved via RACE paid content

First paid content validated
→ Expanded into series

Key Learning

Result

Strengthened
Brand Awareness

By unifying the brand and consolidating all content under “듣똑라,” we saw a noticeable increase in both brand recognition and YouTube subscribers.

Improved Operational Efficiency

Organising the UI and aligning the Instagram and YouTube feeds led to smoother workflows and greater satisfaction within the internal team.

Thanks for visiting
Currently designing in Melbourne | daxunnn@email.com